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ABOUT OUR MOTTO
"IT'S TIME TO LEAD."
That's our Motto. It's what the dog harness is engineered to do – to help you lead. It is also our guiding principle for our actions. The idea behind the company is more than just to make harnesses and pay our mortgage—it is to change lives, to save lives, and to positively influence communities across the country.
Here is a horrible statistic: 8 million companion animals are needlessly put to death a year. Many of these are shelter dogs, there because their owner found them "unmanageable".
Dogs bark and bite, and sniff and pull, growl, jump and pull. They also need a lot of attention. Positive attention. Sadly, many humans forget this when they get a dog, then they "discover" these facts and lament their "unmanageable" dog.
And because their dog is hard to walk, it's walked less. And Less. And the dog becomes more and more unmanageable. Dogs who are walked less often often end up the pound.
We can turn the tide and save some of these dogs. If walking your dog is easier, your relationship with it will improve. Easier outside the house leads to easier inside the house. Using the dog harness we can help more dogs stay in the homes they come from. And with our Give One program, we can help rescue dogs go to their new homes, and stay there.